What You Need to Know About Foundation| Buying Guide

It is important that before purchasing a base, you know the main aspects of this product. Below, we’ve included the most relevant aspects of the foundations so you can find out in conditions. Besides, we will answer the most frequently asked questions between users. Each foundation offers product-specific properties.


What Exactly is a Foundation?


The foundation is a cosmetic product intended to correct the imperfections of the face. It is considered one of the must-have cosmetics. It is available in liquid, powder and creamy format. It provides a touch of pigmentation that helps to unify the tone of our complexion, in addition to covering any damage. This type of cosmetics has been designed for daily use as they provide natural results. Despite being the main one, hiding imperfections is not the only function of foundations. The foundations enhance natural facial features and improve the results of subsequently applied makeup.


Why is it recommended to wear a foundation?

Makeup foundations provide multiple cosmetic benefits to our face. They improve the appearance of the complexion by acting at different levels. To begin with, they generate a natural and effective coverage that masks the slightest imperfection.

In this way, they allow correcting spots, wrinkles, scars, acne and many more.

Besides, a good foundation will enhance the facial features of each user, favouring natural beauty. Thanks to its pigmentation, the face acquires a homogeneous, radiant tone without signs of tiredness or fatigue. It is the ideal ally for bad-faced days when the skin looks dull and lifeless. The foundations produce a healthy and radiant-looking complexion.

Finally, certain foundations go further and add other properties besides beauty. For example, they may include moisturizing and moisturizing products, which will revitalize our complexion. Certain bases even incorporate sun protection and other protective factors. In short, they beautify, treat and protect our skin.


What’s in a foundation?

The components of a foundation will depend on several factors. For example, its consistency (dust, liquid, cream). They will also incorporate specific ingredients according to the cosmetic functions of each base.

Finally, the composition may vary depending on the type of skin to which the foundation is intended.

However, we can group the different components of the foundations into three major categories. These are pigments, emulsifiers and solvents. Pigments add colour to the product. Emulsifiers favour the bonding of the different components and their fixation. Solvents provide the desired consistency.

Depending on the proportion of the ingredients and the main component, we will distinguish between different bases. Finally, there are bases with specific ingredients that give it concrete properties. For example, mattifying compounds for oily skin, moisturizing substances for dry skin and many more.


What types of foundation are there?

  • Currently, the market offers several types of foundations. They can be classified according to their format, composition or function. Next, we will detail the types of bases according to their format, as it is the most common and useful classification. According to this criterion, we distinguish between Liquid bases.
  • In cream
  • Powdered and barned.

Liquid bases are the most commonly used. They provide variable coverage, and there are varieties for each skin type. However, its results are not lasting. The cream bases provide great hydration, so they are recommended for dry skin and are discouraged in oily skin. They can be creamy or mousse type.

All in all, foundations provide comprehensive care of our face.

The powdered bases are ideal for oily skin for their mattifying results. They can be combined with liquid bases. Finally, bar bases are rare. They are usually for professional use given their complex application. They provide very dense coverage that can be excessive if not used correctly.

In turn, we can distinguish between different types of bases according to their formulation. It will also condition the function and results of each base in question.


How long does the effect of a foundation last?

As we’ve seen, foundations give our face a fantastic look. But how long does this magic last? It’s a ubiquitous question among users that doesn’t have a unique answer. The base’s effect will vary depending on factors such as the activity of each person, the type of skin and the base in question. Thus, the duration of the results will be shorter if certain activities are carried out. For example, physical exercise or tasks that involve contacts on the face. Also, each skin type is different and will retain makeup better or worse. In this sense, oily skin tends to remove it more quickly, shortening its duration.

Finally, the duration of the foundations is not the same for all of them. Certain products are more permanent than others. Also, there are several ranges of long-lasting bases. These can last between 12 and 24 hours, depending on the factors described above. Therefore, the permanence of the foundations is variable.

Now it is possible to carry the stress of our day to day with a radiant complexion.


When should I use a foundation?

The foundations are designed for daily use. It is a very versatile cosmetic that can be used in any situation. For example, they are handy for showing off a radiant, fresh face on any workday.

On the other hand, they can also be the perfect ally for good night makeup.

However, the reasons for using foundation daily are not merely aesthetic. Let us remember that many of them incorporate sun protection into their formulation. They also contain other treating compounds, such as moisturizers or seboregulators. Thus, they allow showing fantastic and healthy skin at the same time day after day.


How is the foundation applied?

The correct application of a foundation is quite an art in itself. It is not enough to distribute the product on the face, and it is important to use the correct technique. Here’s everything you need to know. The first step in applying a base is to choose the right one based on your skin tone and desired effects. Once you have chosen the product, you have to prepare the skin properly. Before applying the base, the skin should be clean and hydrated. This will favour its fixation. All corrections deemed necessary must then be made. For example, apply dark circle concealer, disguise acne, or contour the face.

The next step is the distribution of the base. Choose an application instrument (brush, sponge or your own hands). It deposits a small amount of base in the non-dominant hand and impregnates the chosen instrument. Apply product to the T-zone of the face (front, nose, cheekbones and chin) and extend it from the centre to the periphery.

You must distribute the product gently throughout the face. Try not to leave uncovered areas. Try to blur its boundaries well so that no colour jumps between face and neck are evident. Finally, you can perform any tweaks you deem necessary. Your complexion will be spotless in a matter of minutes. The foundation can be applied with a brush, makeup sponge or our own hands.


What are the side effects of using a foundation?

Popularly, there is the mistaken belief that makeup spoils the skin. However, this is not true. As the experts explain the subject, most effects of makeup are due to its incorrect use. For example, use products that are inappropriate for our skin or not remove makeup where appropriate. The truth is that the foundation does not damage our skin; on the contrary.

It protects it against external agents, moisturizes it and allows it to treat certain conditions according to its composition. On the other hand, some unwanted reactions derived from the use of foundation have indeed been described, which we will detail below.

Dermatologists explain that certain foundations can contribute to worsening acne. It is due to an occlusion of pores in oily, acne-prone skin. To avoid this, it is recommended to use non-comedogenic products. Also, some people develop allergic or hypersensitivity reactions. On a good basis, there won’t be anything standing in the way of your complexion.


What are the pros and cons of foundations?

Below is a table comparing the benefits and drawbacks of using a foundation.


  • Correct imperfections
  • Enhance traits
  • Moisturizes the face
  • Protection against external agents


  • Possible worsening of acne
  • Allergic reactions


Buying Guide For Foundations 

Buying Guide For Foundations 

When purchasing a foundation, you must evaluate some aspects. Next, we’ve included the most relevant factors you should consider before purchasing this product. Thus, you can make sure that you make the right decision, choosing the basis that best suits your needs. 


The main criterion when choosing a base is to select the colour. For as natural results as possible, it should be fine-tuned to your skin tone. It is essential not to choose a shade that is too dark. This would clearly show the difference between the colour of the face and the rest of the body.

Choosing the right tone with the naked eye can be very complex. Therefore, it is advisable to do a test before buying the base. To do this, a small amount of product can be applied to our neck. In this way, you can check if the colour of the base corresponds to your skin tone.



We have already seen that there are different types of base depending on their format (liquid, creamy, powdered and bar). The finish will depend on the texture of the product in question. This will provide more or less dense coverage. For example, if you are looking for a natural effect, liquid bases are the best option given their lightness.

In the case of oily skin, the most advisable is the powdered bases for their mattifying power.

For full coverage, it is recommended to use bar foundations. In short, the texture is an aspect of great relevance when choosing a base. Choose the one that best suits your skin and the desired results.



The composition is essential when acquiring a foundation. One formulation or another will determine several aspects, both cosmetic and health. On the one hand, depending on the ingredients it contains, certain results will be obtained, such as a natural, matte, brighter finish.

Also, certain bases contain specific components that give them specific properties. In this sense, we will find moisturizing bases, anti-aging, seboregulators or others. Finally, the composition of the cosmetic can contribute to the development of allergic reactions or boost acne.

In short, it is essential to spend the time necessary to review the composition of a foundation before purchasing it. This will ensure that the desired results are obtained. Also, you can avoid unwanted reactions such as allergies, seborrhea or acne. It is, therefore, a vital criterion to consider.


Skin type

When you’re ready to buy a foundation, you should consider the characteristics of your skin. Not all skins are the same and, therefore, do not have the same needs. You should consider whether your skin is oily, mixed, dry or sensitive, for example, if you have any alterations, such as acne, rosacea or dermatitis.

Once these aspects have been evaluated, you have to choose the foundation that best suits your skin. In case of a dry complexion, the cream bases will provide the necessary hydration to your skin. In contrast, it is recommended for oily skin to use liquid or powdered bases. To prevent acne, opt for non-comedogenic products. Remember to use, in addition to your foundation, a cream with high sun protection.


Desired results and coverage

Finally, it’s important to ask what you want to get with the foundation. What you will use it for and how you want it to look like your skin after application. In this sense, a basis for daily use is not the same as for a special event. You’ll look for some results or others every time.

For example, a day-to-day basis should offer as natural a finish as possible and have less coverage. To this end, liquid bases, especially aqueous-based, may be useful. On the other hand, if we have to go to a particularly prominent event, we will look for the most professional and most coverage results. Bar bases would be a good option.



In short, foundations are essential cosmetics in any beauty routine. They give the face a healthy, bright and fresh look. They erase the slightest trait of fatigue, in addition to any imperfection. As if that weren’t, they adapt to the needs of each skin type with film results.

One of the features that make this product more attractive is its versatility. You will find a foundation ideal for every occasion: a day of work, a family outing or a great celebration. Also, contrary to what is often believed, foundations do not damage our complexion. They take care of him inside and out. If you liked our guide to foundations, share it on social media or leave a comment.

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